Program Title: Captured Branding Business Startup Boot Camp
Duration: 12 Days
Target Audience: Aspiring entrepreneurs and small business owners looking to build a strong foundation for their business.
Overview:
The Captured Branding Business Startup Boot Camp is an immersive 12-day program designed to equip participants with the knowledge, skills, and tools to launch and grow a successful business. From self-discovery to a strategic launch plan, this comprehensive Boot Camp covers every aspect of building a business, offering practical insights and actionable strategies.
Program Schedule
Day 1: Know Yourself and Your Why
• Focus: Self-awareness and entrepreneurial mindset.
• Key Activities:
• Identify personal strengths, passions, and motivations.
• Define your vision, mission, and purpose for the business.
• Explore what success looks like to you and how to achieve it.
Day 2: Know Your Customer
• Focus: Understanding your target audience.
• Key Activities:
• Build customer personas.
• Conduct market research to identify customer needs.
• Learn how to segment and target your audience effectively.
Day 3: Find the Right Solution
• Focus: Problem-solving and value creation.
• Key Activities:
• Identify customer pain points and challenges.
• Brainstorm and validate potential solutions.
• Gather customer feedback to refine your offering.
Day 4: Build Relationships That Matter
• Focus: Networking and customer relationship management.
• Key Activities:
• Develop strategies for building strong professional networks.
• Create a customer relationship management (CRM) plan.
• Learn effective communication techniques to connect with customers.
Day 5: Build the Foundation
• Focus: Business fundamentals.
• Key Activities:
• Define your business model and value proposition.
• Establish your brand positioning and unique selling proposition (USP).
• Create a strong foundation for long-term success.
Day 6: Systems and Structures
• Focus: Organizational design and workflow.
• Key Activities:
• Implement tools and systems for efficient operations.
• Design a workflow for daily processes.
• Learn how to delegate effectively and structure roles within your business.
Day 7: Discover the Bottom Line
• Focus: Financial basics and profitability.
• Key Activities:
• Break down your costs and set pricing strategies.
• Learn to calculate break-even points and profit margins.
• Understand basic financial terms and cash flow management.
Day 8: Financial Modeling for Growth
• Focus: Building a robust financial plan.
• Key Activities:
• Create a simple financial model for your business.
• Project revenue and expenses for 6-12 months.
• Learn strategies for managing finances during growth phases.
Day 9: Plan for Sustainable Growth
• Focus: Strategy and scalability.
• Key Activities:
• Identify growth opportunities and risks.
• Create a roadmap for scaling your business sustainably.
• Develop a plan to manage resources, processes, and challenges during expansion.
Day 10: Launch Successfully
• Focus: Preparing for a successful start.
• Key Activities:
• Finalize a detailed launch plan.
• Practice your pitch and promotional strategies.
• Set measurable goals for your first 90 days in business.
Day 11: Marketing and Branding Deep Dive
• Focus: Building an impactful brand and marketing strategy.
• Key Activities:
• Develop a branding strategy that resonates with your target audience.
• Learn digital marketing basics, including SEO, social media, and email campaigns.
• Create a content calendar and marketing plan for the first quarter.
Day 12: Personal Development for Longevity
• Focus: Building resilience and maintaining balance.
• Key Activities:
• Explore strategies for stress management and work-life balance.
• Learn the importance of continuous learning and mentorship.
• Create a personal development plan for ongoing growth.
Program Benefits:
• Gain clarity on your business idea and target audience.
• Build a strong foundation for your business, from branding to financial planning.
• Learn actionable strategies for scaling and managing growth.
• Leave with a launch-ready business plan and a 90-day action strategy.
Ready to take the first step toward building your dream business?
Join the Captured Branding Business Startup Boot Camp and turn your entrepreneurial vision into reality!
Lead Instructor and Program Director Overview
Isaiah Dillard
Business Advisor, Marketing and Digital Media Content Expert
Isaiah Dillard brings over a decade of proven expertise in business development, marketing, and digital media strategy. With a rich professional background and a passion for empowering entrepreneurs, Isaiah serves as the Lead Instructor and Program Director for the Captured Branding Business Startup Boot Camp, where he combines his hands-on experience with innovative teaching methods to guide participants toward business success.
Professional Highlights
Marketing & Communications Director – Grand Valley State University (MVE-Lab)
• Designed and implemented six 12-week veteran business accelerator programs, directly mentoring over 150 veteran entrepreneurs in marketing, branding, and communications strategies.
• Spearheaded rebranding efforts, increased engagement metrics by 56%, and built sustainable systems for organizational growth.
Chief Strategy Officer – LunarX Agency
• Led strategic initiatives for high-profile brands, including General Motors and Canon USA.
• Designed and implemented business solutions that enhanced client profitability, operational efficiency, and market visibility.
• Managed a team of 66 contractors across diverse roles, ensuring seamless campaign execution and innovative problem-solving.
Product Photography & Digital Marketing Director – Mr. Gun Dealer
• Designed a custom-built product photography studio, rebranded the company, and created optimized SEM campaigns to drive lead generation.
• Directed product branding efforts for over 15,000 SKUs, achieving substantial growth in web traffic and online sales conversions.
Vice President & Marketing Director – Grand Rapids Junior Jaycee Chamber of Commerce
• Successfully rebranded the organization, introducing initiatives that made it the fastest-growing chamber in the region.
• Mentored and managed a team of 26 board members, fostering collaboration and community engagement.
Educational and Technical Expertise
Isaiah has higher education studies in Interdisciplinary Marketing and Business Development, with additional studies in Project Management (PMP). His technical acumen spans SEO, CRM platforms, Google Analytics, Adobe Creative Suite, and cutting-edge AI-driven marketing strategies.
Military Service
As a proud veteran of the United States Air Force, Isaiah developed leadership, discipline, and teamwork skills that continue to inform his approach to entrepreneurship and mentorship.
Leadership Approach
Isaiah’s teaching philosophy centers on empowering aspiring business owners to think strategically, execute creatively, and lead confidently. By blending his vast industry knowledge with a passion for mentorship, Isaiah ensures every participant leaves the Boot Camp with the tools, confidence, and strategies necessary to launch and scale their business.
Isaiah Dillard is committed to turning your vision into reality. Under his leadership, the Captured Branding Business Startup Boot Camp is more than a program—it’s a transformative journey to entrepreneurial success.
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