At Captured Branding, we believe in creating visibility and driving growth through comprehensive branding and marketing services. Our collaboration with Titan's Pawfect World, a renowned pet boutique, highlights our ability to transform a business from a concept to a community staple.
Client Onboarding & Discovery: Building a Strong FoundationOur relationship began with a seamless onboarding process:
Welcome Email & Project Outline: We provided a clear contract and project timeline.
Kickoff Meeting: We aligned with the client's goals and vision.
Research Phase: We studied Titan’s Pawfect World’s brand, gathered existing assets, analyzed competitors, and defined customer personas.
Branding & Identity Development: Defining Their Unique Style
Logo Design: From concept sketches to revisions based on feedback, we created a high-resolution logo that captured their playful spirit.
Brand Kit: We developed a comprehensive brand guide, including color palettes, typography, and brand rules.
Slogan Development: Through brainstorming and client input, we coined their memorable slogan, "Zoomies For Life".
Website Design & Development: Bringing Their Brand Online
Domain & Hosting: We registered their domain and ensured secure hosting with SSL.
Site Planning: We mapped out their pages (home, product listings, blog, and contact).
Design & Development: Using Web.com, we built a mobile-optimized, SEO-friendly site with e-commerce functionality for over 80+ products.
Photography & Video Production: We captured professional product images and lifestyle videos.
SEO & Content: We wrote product descriptions and optimized pages with keywords for pet owners.
Testing & Launch: We rigorously tested the site across devices before launching with Google Analytics for tracking.
Digital Marketing & Advertising: Amplifying Their Reach
Social Media Setup: We created and managed TikTok and Instagram accounts with engaging pet-themed content.
Ad Campaigns: We launched targeted Facebook, Instagram, and Google Ads within a 50-70-mile radius.
Loyalty Program: We implemented a customer rewards program integrated with their POS and website.
Final Review, Training, & Post-Launch Support: Ensuring Continued Success
Project Completion: We delivered all assets and conducted a comprehensive review.
Training: We provided in-depth training on website management and CRM usage.
Post-Launch Support: Over 13 months, we monitored social engagement and offered consultation.
Follow-Up: We held a meeting one month post-launch to evaluate performance and plan future initiatives.
A Growing Legacy Together:Through comprehensive branding, digital strategy, and in-store marketing, we helped Titan's Pawfect World grow its customer base and community engagement. This partnership reflects Captured Branding’s mission to Make Invisible Possible—turning ideas into impactful brands.
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